Messaging in general can have a strong influence on user retention and engagement.
Apart from an optimal time of day to send a message, there is also an optimal delay between last app usage and sending a message.
Messaging too soon or too late can negatively influence its effect. Careful analysis can uncover the most opportune moment to send a message.
How we do this?
We perform our magic directly through your push notification provider.
There is no need to add a new library or deploy a new build of your app to improve the impact of your messages.
You provide the message content.
We automatically segment users and perform dozens of simultaneous A/B tests based on time of day and last app usage time.
APPLY THE RESULTS
Most of your users were not part of our A/B tests.
We apply the results to the rest of your users and message each individual at the optimal delay after their last interaction.