Messaging in general can have a strong influence on user retention and engagement.

Apart from an optimal time of day to send a message, there is also an optimal delay between last app usage and sending a message.

Messaging too soon or too late can negatively influence its effect. Careful analysis can uncover the most opportune moment to send a message.

 
 

How we do this?

NO DEVELOPMENT

We perform our magic directly through your push notification provider.

There is no need to add a new library or deploy a new build of your app to improve the impact of your messages.

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AUTOMATED TESTING

You provide the message content.

We automatically segment users and perform dozens of simultaneous A/B tests based on time of day and last app usage time.

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APPLY THE RESULTS

Most of your users were not part of our A/B tests.

We apply the results to the rest of your users and message each individual at the optimal delay after their last interaction.

THE DETAILS