DataEagle uses automatic segmenting and arrays of A/B tests to optimize your messages' timing, improving retention and revenue. Some messages can engage two to three times more effectively when sent at the best time.
Save research and development time for creative work that needs your expertise. Avoid spending time on tedious experiments and analysis by letting DataEagle crunch the numbers.
No engineering time is required for integration, and no app update is required for us to get to work. We act entirely through the API of your existing messaging service.
DataEagle tells you the exact impact of your messages on actual user retention, not just 'open rates.' Design future messages more strategically with more meaningful feedback.
How It Works
When contacting an individual user, automatic A-B testing, user segmentation and churn prediction are all used to find the most effective and least annoying time to message
User behaviour is then tracked for a few days after sending a push notification to measure re-engagement
When signing up, you connect DataEagle to your OneSignal account. Then you can give us the message and calendar dates for your first campaign.
DataEagle will perform dozens of simultaneous A/B tests on a small set of your users to find the most effective message timing for each automatically defined segment of users.
DataEagle uses algorithms to study the results of its A/B tests and find the best time to contact each user. We also tell you the impact of your message on retention and revenue.
Finally, we apply our findings. Most of your users were not part of our A/B tests, so these remaining users now receive your message at the best time for them.
A preview of what you'll see for each message. These charts are from one of the campaigns ran by a customer. What's interesting here is that they were sending out a push notification that ends up reducing their retention; a fact that they would never have noticed if they were to only look at click through rates (CTR).
An anonymized version of the full report can be found here:
"... every percentage of retention rate translates to tens of thousands of dollars for us. DataEagle managed to deliver increases within a few months that our team has been trying to gain through development of features and adjustments for years..." - A. Nadalizadeh, CEO-TOD
DOUBLE Message Effectiveness!
Messaging in general can have a strong influence on user retention and engagement; We show that apart from an optimal time of day to send a message, there are also optimal delays between app usage and messaging. Messaging too soon or too late can decrease efficiency, and careful analysis can uncover the best moment to send a message.
See more details for this and other case studies by clicking below!